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The financial technology (Fintech) industry is rapidly evolving, reshaping the way we manage our finances. One of the key goals in this evolution is promoting inclusion, ensuring that financial services are accessible to all, regardless of their background or circumstances. Artificial Intelligence (AI) has emerged as a powerful tool in achieving this goal.

AI is a game-changer in the fintech industry, bringing greater inclusion to a sector that has historically excluded many. With the use of biometrics, alternative credit scoring, personalized advice, and other AI-powered solutions, fintech companies are breaking down barriers and ensuring that more people have access to financial services.

We are at the dawn of a new age, where data has evolved into a globally accessible asset, ready to be harnessed in innovative and creative ways. In this blog post, we will delve into the significance of this transformation and explore how this new era of Big Data is poised to redefine our world.
In this new era of Big Data, it’s evident that our approach to data needs a reset. Data has transcended the boundaries of silos and data centers to become a dynamic, accessible, and autonomous entity that can fuel innovation, drive informed decision-making, and transform industries.
The era of big data may be more than a decade old, but this new era of insights and intelligence that data delivers could prove to be even more transformative.

In recent years, the world of finance has witnessed a groundbreaking transformation with the advent of open banking. Open Banking emerged as a response to the growing demand for more transparent, innovative, and customer-centric financial services. This innovative concept has revolutionized the way financial services are delivered, empowering consumers with more control over their financial data and creating a more competitive and customer-centric banking ecosystem. It mandates financial institutions to share customer data securely with authorized third-party providers, fostering competition and encouraging the development of new, user-friendly financial products.

In the ever-evolving landscape of marketing, brands have long relied on creating brand strategies based on one to three personas that supposedly represent their target audience. These personas serve as the blueprint for how companies approach their marketing efforts and engagement with customers. However, in a world where personalization is becoming the cornerstone of successful marketing, relying solely on personas can leave brands disconnected from their actual customers. It’s time to break free from assumptions and explore innovative ways to truly know and connect with our audience.

In recent years, Buy Now, Pay Later (BNPL) has emerged as a popular alternative to traditional payment methods. Initially seen as a convenient way to split purchases into interest-free installments, BNPL has evolved into something more significant – a relationship product. BNPL 2.0 goes beyond transactional convenience, fostering deeper connections between consumers and merchants.

This new wave of Buy Now, Pay Later introduces a simplified onboarding process and instant approvals, eliminating the traditional complexities and delays associated with loan applications. Coupled with enhanced user interfaces, BNPL 2.0 provides borrowers with intuitive and user-friendly platforms, making the lending process effortless and hassle-free.

In today’s fast-paced digital landscape, providing a seamless payment experience has become essential for businesses to thrive. Enter the world of digital wallets, a game-changing technology that enables frictionless transactions and offers a plethora of benefits for both businesses and consumers.

Digital wallets present a significant opportunity for businesses to transform their payment experiences and drive customer adoption, revenue, and loyalty. By embracing these frictionless payment solutions, businesses can streamline their operations, enhance security, and provide a convenient, personalized experience for their consumers.

You probably already know your loyal customers’ online purchase behaviors, but what about their real-world behavior?

According to the survey conducted by AlixPartners (2021), 48% of consumers stated that their shopping habits have been permanently changed by the pandemic. And yet it is constantly changing. For example, consumers are increasingly buying groceries from grocery stores as they grow accustomed to eating at home. Retail sales are seeing an increase as well, as more workplaces encourage people to return to the office. These are just a few examples of the physical world trends.

You probably already know your loyal customers’ online purchase behaviors, but what about their real-world behavior?

According to the survey conducted by AlixPartners (2021), 48% of consumers stated that their shopping habits have been permanently changed by the pandemic. And yet it is constantly changing. For example, consumers are increasingly buying groceries from grocery stores as they grow accustomed to eating at home. Retail sales are seeing an increase as well, as more workplaces encourage people to return to the office. These are just a few examples of the physical world trends.

Location data continues to be a critical piece of information that adds context to a wide range of data types, including transactional, social, user, and sensor data. By understanding the location where data is being generated, businesses and organizations can gain insights into a range of factors such as customer behavior, traffic patterns, and resource utilization, among others.

Customer acquisition is a critical component of a business’s growth strategy, and marketers and C-suite executives often prioritize lead generation tactics to convert prospects into paying customers. In fact, survey data indicates that 44% of businesses prioritize customer acquisition, while only 16% of respondents mention retention as a key focus. (Forbes)