Covid 19

The basic unit economics of every B2C company includes the customer acquisition cost (CAC), the Life Timer Value (LTV) and a Break Even Time (BET) of a typical customer. Due to the state of competition mentioned above, CAC is higher and LTV is lower, so, it takes longer and longer for BET.

We all know and experience different impacts of the Covid-19 in our daily lives. In this piece, we want to dig a little bit deeper into these impacts from Bank & Credit Union perspectives on how to digitize customer interactions during covid recovery.