Effective Date: January 1st, 2023

Mall IQ, Inc. (“we,” “our,” or “us”) respects your privacy and is committed to protecting the information collected when you use our platform services. This Privacy Policy describes how we collect, use, store, and share data through our platform, which provides location-based services and analytics.

1. Scope of this Privacy Policy

This Privacy Policy applies to the use of our platform services by our customers, including financial institutions, fintechs, and other B2B entities (“customers”). This policy also applies to the data collected through our platform from end-users who engage with our customers’ applications.

1.1. Non-PII Data Collection

Mall IQ, Inc. does not collect any Personally Identifiable Information (PII) from end-users. All data processed through our platform is anonymized or aggregated, ensuring that no individual user can be identified.

2. Information We Collect

We collect and process the following types of non-personal information:

2.1. Location Data

• GPS Coordinates: Anonymous location data such as latitude and longitude.
• Proximity Information: Information based on Wi-Fi, Bluetooth, or other signals that indicate an end-user’s proximity to specific points of interest.
• Movement Patterns: Aggregated movement data derived from multiple users, providing insights into behaviors and trends.

2.2. Usage Data

• Service Interaction Data: Logs of how end-users interact with our customers’ applications, such as dwell time, entry and exit points, and frequency of visits.
• Analytics Data: Aggregated statistics that help customers understand usage patterns without revealing individual identities.

3. How We Use the Information

We use the collected information for the following purposes:

• Location Insights and Analytics: To provide our customers with location-based analytics, helping them optimize their services and offerings.
• Service Improvement: To improve our platform’s performance, reliability, and features based on aggregated usage data.
• Custom Reports: To generate reports and visualizations for customers without revealing any PII or sensitive information.

4. Data Sharing and Disclosure

We do not sell or trade data. However, we may share anonymized and aggregated data with our customers and third-party service providers as described below:

4.1. Sharing with Customers

We provide our customers with insights and analytics based on anonymized data collected from end-users. This data is used to enhance location-based offerings without exposing any individual user’s identity.

4.2. Sharing with Service Providers

We may use trusted third-party service providers to assist in data processing, hosting, and platform maintenance. These providers are required to comply with our data protection policies and maintain the confidentiality of any information they process on our behalf.

5. Data Security

We take data security seriously and implement robust measures to protect the information processed through our platform, including:

• Encryption: Data is encrypted both in transit and at rest.
• Access Control: Access to platform data is restricted based on the principle of least privilege (PoLP), ensuring only authorized personnel can access it.
• Regular Audits: Periodic security audits and vulnerability assessments are conducted to safeguard our platform and its data.

6. Data Retention and Deletion

• Retention Period: We retain anonymized and aggregated data for as long as necessary to fulfill the purposes described in this policy or as required by our customers.
• Data Deletion: Upon termination of a customer’s contract or request, we will securely delete or anonymize any data associated with that customer’s use of our platform.

7. Compliance, Privacy Choices, and End-User Rights

Mall IQ, Inc. operates in compliance with applicable data protection regulations, including GDPR and CCPA, as relevant. Our customers are responsible for ensuring that their use of our platform is compliant with applicable privacy laws and that they have obtained the necessary consents from end-users.

7.1. Opt-Out Options

End-users have the right to opt out of data collection through the applications or services provided by our B2B customers. Our customers are responsible for offering this opt-out functionality to their end-users. The specific opt-out process may vary depending on the customer’s platform and can usually be accessed through settings or preference controls within their applications.

7.2. Data Access and Control

Customers may request access, modification, or deletion of their data by contacting us directly.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or regulatory requirements. Any updates will be communicated to our customers, and the latest version will be available on our website.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Mall IQ, Inc.
5201 Great America Pkwy Suite 320, 

Santa Clara, CA 95054

info@malliq.com