Last Update: MARCH 18^th, 2025

This Cookie Notice (“Notice”) is for the Mall IQ, Inc. (“Mall IQ”, “we”) internet domain name https://www.malliq.com/ (the “Website” or “Site”). Cookies stated in this Notice are being used for activities enhancing your Website experience during the visit, to offer specific services and to ensure the security of our users and sites. Cookies stated in this Notice are used properly with their purpose and in compliance with the governing law.

1. WHAT ARE COOKIES?

Cookies are small text files stored in a device’s web browser memory. They help website providers to understand how people use a website, remember a user’s login details and store website preferences. This Cookie Notice explains how we use cookies and other similar technologies to help us ensure that our Services function properly, prevent fraud and other harm, and analyze and improve the Services in accordance with our Privacy Policy.

2. HOW TO MANAGE COOKIES
   • Cookie Preference Manager

• Browser Settings

Your web browser may allow you to change your cookie preferences, including to delete and disable cookies. Please consult the “help” section of your web browser to understand your options, but please note that if you choose to disable the cookies, some features of our Website, Platform or related Services may not operate as intended. Therefore, if you limit the ability of websites to set cookies, you may worsen your overall user experience, since it will no longer be personalized to you. It may also stop you from saving customized settings like login information.

Browser manufacturers provide help pages relating to cookie management in their products. Please see below for more information.

• Google Chrome
• Internet Explorer
• Microsoft Edge
• Mozilla Firefox
• Safari (Desktop)
• Safari (Mobile)
• Opera
• Opera Mobile

3. HOW WE USE COOKIES AT MALL IQ

Cookies play an important role in helping us provide effective and secure Services. We use cookies on the Website. We change the cookies periodically as we improve our Services or add new service; however, we generally use cookies for the following purposes:

To Operate Our Services: Some cookies are essential to the operation of our Website, Platform and Services. We use those cookies in several different ways, including:

• Authentication
• Security
• Functional
• Preferences / Features/ Services

To Analyze and Improve Our Services: Cookies help us understand how to make our sites work better for you. Cookies tell us how people reach our sites, how our sites function, how customers and other third-parties interact in our sites and the insights for improvements or enhancements we need to make for our sites.

For Better Advertising: Cookies can help us provide more effective advertising. For example, we might use a cookie to help prevent you from seeing the same advertisement multiple times or to measure how many times an advertisement is viewed or clicked on.

• How We Use Other Technologies

Third Party Analytics: We use Google Analytics and Google Tag Manager which uses cookies and similar technologies, to collect and analyze information about the use of the Services and report on activities and trends. This service may also collect information regarding the use of other sites, apps, and online resources. You can learn about Google Analytics’s practices on its website here; and Google Tag Manager’s practices on its website here. Please refer to the table below for more information on how we use third-party analytics.

• What Types of Cookies does Mall IQ use?

Cookies can either be session cookies or persistent cookies. A session cookie expires automatically when you close your browser. A persistent cookie will remain until it expires, or you delete your cookies. Expiration dates are set in the cookies themselves; some may expire after a few minutes while others may expire after multiple years. Cookies placed by the website you’re visiting are called “first party cookies”.

Below is a detailed list of the cookies we use on our Website. Our sites are scanned with our cookie scanning tool regularly to maintain a list as accurate as possible. We classify cookies in the following categories:

• First Party Cookies

First party cookies are used in our sites with the purposes stated above, and in accordance with the governing law. First party cookies have significant importance for your usage of Services provided by Mall IQ. In case of deactivation or erasing activity on such cookies, you may lack some basic functions relevant to the Website.

• Third Party Cookies

When you visit some of our web pages that contain embedded content hosted on third-party platforms, these third parties set cookies on your browser. We always opt for the most privacy friendly options provided by these parties, however these are not controlled by us. If you do not want these parties to set cookies on your browser on visiting our site, you should avoid visiting web pages that contain such embeds.

4. DISCLAIMER

As Mall IQ Inc., we may deactivate, erase or modify the cookies used in our sites; or we may add new cookies to the sites. We may update this Notice from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Notice regularly to stay informed about our use of cookies and related technologies. You may access the last update date on the top of the page. For more information relating to cookies, you may contact us at privacy@malliq.com

5. DATA CONTROLLER INFORMATION

For any inquiries, you may contact the Data Controller of the Website through the following contact information:

MALL IQ, INC.

Address: 5201 Great America Pkwy 320, Santa Clara, CA 95054, USA

Email: privacy@malliq.com with “Privacy” in the subject line

Privacy Policy: https://www.malliq.com/privacy_policy/