August 2023

In recent years, the world of finance has witnessed a groundbreaking transformation with the advent of open banking. Open Banking emerged as a response to the growing demand for more transparent, innovative, and customer-centric financial services. This innovative concept has revolutionized the way financial services are delivered, empowering consumers with more control over their financial data and creating a more competitive and customer-centric banking ecosystem. It mandates financial institutions to share customer data securely with authorized third-party providers, fostering competition and encouraging the development of new, user-friendly financial products.

In the ever-evolving landscape of marketing, brands have long relied on creating brand strategies based on one to three personas that supposedly represent their target audience. These personas serve as the blueprint for how companies approach their marketing efforts and engagement with customers. However, in a world where personalization is becoming the cornerstone of successful marketing, relying solely on personas can leave brands disconnected from their actual customers. It’s time to break free from assumptions and explore innovative ways to truly know and connect with our audience.