Unlocking the Power of Location: Enhancing Customer Experiences in Real Time

You probably already know your loyal customers’ online purchase behaviors, but what about their real-world behavior?

According to the survey conducted by AlixPartners (2021), 48% of consumers stated that their shopping habits have been permanently changed by the pandemic. And yet it is constantly changing. For example, consumers are increasingly buying groceries from grocery stores as they grow accustomed to eating at home. Retail sales are seeing an increase as well, as more workplaces encourage people to return to the office. These are just a few examples of the physical world trends.

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